How can businesses stand out in a competitive marketplace, attract better customers, and uncover new opportunities for growth?

The Logan County Chamber of Commerce will explore those questions during Become a Category of One: The Business Strategy Workshop That Changes How You Compete, Sell, & Grow on Wednesday, Nov. 18, from 8 to 11:30 a.m. at The Syndicate, 213 S. Main St., Bellefontaine.

The interactive workshop will challenge traditional business thinking and help participants identify opportunities to differentiate their businesses, communicate their value more effectively, strengthen sales strategies, and develop new revenue streams.

The session will feature two experienced business strategists: Dr. Chetan Walia, global business strategist and creator of Category of One™, and Lisa T. Miller, founder of VIE Healthcare Consulting and enterprise growth strategist.

Together, they will help business owners and leaders explore how strategic positioning can lead to stronger sales and sustainable growth.

Designed for business owners and leaders who believe their organizations have untapped potential, the workshop offers an opportunity to step back from day-to-day operations and consider new ways to compete and grow.

Registration is $40 per person for Chamber members and $45 for nonmembers. Additional attendees receive a 50 percent discount on registration.

To learn more and register, visit bit.ly/loco-categoryofone.